Table 1.
Interview participants.
| No. | Gender | Social media active account | Profession | Education |
|---|---|---|---|---|
| 1 | F | 2 | Student | PhD in progress |
| 2 | M | 1 | Student | PhD in progress |
| 3 | F | 2 | Professional | CMI level 7 and 8 |
| 4 | F | 1 | Business owner | Bachelor's degree |
| 5 | M | 1 | Professional male | CA |
| 6 | F | 2 | Office worker | MBA |
| 7 | F | 2 | Housewife | Bachelor's degree |
| 8 | M | 2 | Student | MBA and ACCA |
| 9 | M | 1 | Professional worker | Master's degree |
| 10 | M | 1 | Student | Bachelor's degree |
| 11 | M | 2 | Marketing consultant | Master's degree |
| 12 | F | 1 | Housewife | Bachelor's degree |
| 13 | M | 4 | Student | DBA in progress |
| 14 | M | 4 | Lecturer | PhD marketing |
| 15 | F | 3 | Mom | Master's degree |
| 16 | F | 3 | Business owner | Master's degree |
| 17 | F | 2 | Student | Master's degree |
| 18 | M | 2 | Marketing consultant | Master's degree |
| 19 | F | 2 | Professional lady | Master's degree |
| 20 | F | 1 | Business owner | Master's degree |
| 21 | M | 1 | Business consultant | Master's degree |
| 22 | M | 2 | Office worker | Master's degree |
| 23 | F | 2 | Housewife | Master's degree |
| 24 | F | 3 | Housewife | Bachelor's degree |
| 25 | F | 3 | Housewife | Bachelor's degree |
| 26 | F | 3 | Marketing professional | Master's degree |
| 27 | F | 1 | Mom | Bachelor's degree |
| 28 | M | 2 | Associate professor | PhD marketing |
| 29 | M | 1 | Business owner | Master's degree |
| 30 | M | 2 | Professional worker | Master's degree |
| 31 | F | 4 | IT professional | Master's degree |
| 32 | M | 1 | Associate professor | PhD marketing |
| 33 | F | 2 | Office worker | Master's degree in progress |
| 34 | F | 2 | Officer worker | Master's degree in progress |