Table 5.
Characteristics of the travel-decision risk typology.
| Risk adverse | Natural risk resilient | Natural risk adverse | Risk resilient | |
|---|---|---|---|---|
| Tourist perspective | ||||
| Gender (female/male %) | 56.7/43.3 | 49.4/50.6 | 56.7/43.3 | 39.4/60.6 |
| Age (mean (SD)) | 45.59 (18.80) | 38.02 (17.13) | 39.10 (17.04) | 38.69 (17.80) |
| Experience with risk (%) | 34.4 | 31.3 | 25.8 | 51.0 |
| Repeat visit tendencya (strong, %) | 36.7 | 33.8 | 55.7 | 39.8 |
| Travel regularitya (regular traveller, %) | 66.9 | 67.3 | 58.1 | 66.0 |
| Novelty-seekingb (mean (SD)) | 2.69 (1.09) | 2.91 (0.99) | 2.94 (1.06) | 3.21 (1.01) |
| Risk personalityc (mean (SD)) | ||||
| 1. Risk avoidance | 3.82 (1.36) | 3.61 (1.27) | 3.35 (1.39) | 2.85 (1.50) |
| 2. Risk affinity | 1.99 (1.29) | 2.28 (1.19) | 2.48 (1.21) | 2.74 (1.37) |
| 3. Risk relevance for destination choice | 3.58 (1.52) | 3.41 (1.36) | 3.08 (1.41) | 2.62 (1.38) |
| Destination perspective | ||||
| Present travel plan | +: easy travel -: out-of-the-ordinary, safe adventure, no go |
+: safe adventure, tricky discovery -: no go |
+: tricky discovery -: safe adventure, no go |
+: out-of-the-ordinary, safe adventure, tricky discovery, no go -: easy travel |
| Future travel intention | +: easy travel | +: no go | +: out-of-the-ordinary, no go -: easy travel |
+: out-of-the-ordinary, tricky discovery -: easy travel |
| Past travel | -: out-of-the-ordinary, safe adventure, tricky discovery, no go | +: safe adventure -: no go |
+: out-of-the-ordinary, tricky discovery -: safe adventure, no go |
+: out-of-the-ordinary, safe adventure, tricky discovery, no go -: easy travel |
a
Not significant influencing factor of tourist segmentation.
b
Scale from low (1) to high (5) novelty-seeking.
c
Scale from low (1) to high (5) risk avoidance/risk affinity/risk relevance for destination choice; +/-: more or less than statistically expected with 10% confidence.