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. 2020 Sep 18;5:46. doi: 10.1186/s41235-020-00243-4

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© The Author(s) 2020

Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

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Fig. 9 — Morrin and Chebat (2005). Sales figures (unplanned purchases) in mall as a function of music, scent, or the combination of the two. In this case, multisensory stimulation led to a significant reduction in sales, perhaps because low-tempo music was combined with a likely-alerting citrus scent