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Assessment of older people’s sex and type of spokesperson in TV food commercials in Mainland of China.
| Identity | Number of ads for gender |
||
|---|---|---|---|
| Male |
Female |
Mixed sex |
|
| (n = 55) | (n = 20) | (n = 89) | |
| Expert | 8 | 1 | 0 |
| Celebrity | 20 | 7 | 1 |
| Ordinary people | 27 | 12 | 88 |
