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Assessment of older people portrayed in food commercials with different tones in Mainland of China (n = 316).
| Commercial tones | n | % |
|---|---|---|
| Humorous | 21 | 6.6 |
| Warm/caring | 71 | 22.5 |
| Happy/fun/loving | 113 | 35.8 |
| Relaxed/comfortable | 31 | 9.8 |
| Modern/contemporary | 11 | 3.5 |
| Conservative/corporate | 43 | 13.6 |
| Hard sell | 7 | 2.2 |
| Tense/irritated | 3 | 0.9 |
| Glamorous | 16 | 5.1 |
