TABLE 2.
E‐I index for key influencers by user type
| Type of user | n (%) | Mean | SD | Min | Max |
|---|---|---|---|---|---|
| Professionals | 28 (47.4) | −0.18 | 0.82 | −1.00 | 1.00 |
| Researcher | 4 (6.8) | −1.00 | 0.00 | −1.00 | −1.00 |
| Researcher and HCP | 4 (6.8) | −0.64 | 0.45 | −1.00 | −0.08 |
| HCP | 9 (15.3) | −0.57 | 0.41 | −1.00 | 0.00 |
| Academic journal | 2 (3.4) | −0.60 | 0.57 | −1.00 | −0.20 |
| NGO | 9 (15.3) | 0.88 | 0.21 | 0.43 | 1.00 |
| Interested citizens | 24 (40.7) | −0.67 | 0.32 | −1.00 | 0 |
| Pro BF | 14 (23.7) | −0.82 | 0.26 | −1.00 | −0.11 |
| Against BF | 10 (17.0) | −0.47 | 0.29 | −1.00 | 0.00 |
| Companies | 7 (11.9) | −0.18 | 0.32 | −1.00 | −0.20 |
Note: The E‐I index ranges between −1 (all connections are within one user category) and +1 (all ties are outside the user category). n = 59 influencers.
Abbreviations: BF, breastfeeding; HCP, health care practitioner; NGO, non‐governmental organization.