Table 4.

Factor loadings and Cronbach’s alpha.

Item	Factor Loading	Constructs	No. of Items	Cronbach’s α
PR1	0.824	Privacy risk	3	0.800
PR2	0.852
PR3	0.603
PV2	0.452	Privacy value	2	0.772
PV3	0.484
TR1	0.843	Trust in Facebook	3	0.824
TR2	0.726
TR3	0.770
SD1	0.775	Self-disclosure	4	0.851
SD2	0.858
SD3	0.789
SD4	0.608
PCt1	0.987	Privacy control	2	0.788
PCt2	0.683
PCs1	0.756	Privacy concerns	5	0.901
PCs2	0.902
PCs3	0.755
PCs4	0.714
PCs5	0.834