Table 1.

Search terms used for GT analysis

Search terms
Breast augmentation	Breast augmentation Boob job Breast implants Breast plastic surgery	Breast reduction	Breast reduction Breast plastic surgery
Blepharoplasty	Blepharoplasty Eyelid surgery Eyelid plastic surgery Eye plastic surgery	Abdominoplasty	Abdominoplasty Tummy tuck Tummy plastic surgery
Rhinoplasty	Rhinoplasty Nose job Nose plastic surgery	Liposuction	Liposuction Fat plastic surgery
Fat transfer	Fat transfer Fat plastic surgery	Otoplasty	Otoplasty Ear correction Ear plastic surgery
Brow lift	Brow lift Brow plastic surgery
Excluded search terms
Breast augmentation plastic surgery		Otoplasty UK
Breast reduction plastic surgery		Ear correction UK
Blepharoplasty plastic surgery		Ear correction plastic surgery
Abdominoplasty plastic surgery		Brow lift plastic surgery
Fat transfer plastic surgery		Brow plastic surgery
Otoplasty plastic surgery