Table 2.
Monthly obesity-prevention advertisements viewed by US households, by age and designated market area (DMA), 2010–2011
| Average exposure for top 75 DMA | Variation in household exposure by DMA* | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Sponsoring organization | Age 2–11 years | Age 12–17 years | Age 18+ years | Households | sd | sd/mean (%) | Minimum | Maximum | Markets |
| Federal | 0·7 | 0·5 | 0·6 | 1·3 | 0·4 | 31 | 0·8 (Charlotte, NC) | 2·5 (Tulsa, OK) | 75 |
| Non-profit organization | 0·3 | 0·2 | 0·3 | 0·5 | 0·5 | 93 | 0·2 (Charlotte, NC) | 2·9 (Denver, CO) | 75 |
| Television station | 0·1 | 0·1 | 0·3 | 0·4 | 0·6 | 145 | 0·2 (Omaha NE) | 5·7 (Columbus, OH) | 75 |
| State | 0·0 | 0·1 | 0·1 | 0·2 | 0·7 | 124 | 0·003 (Tulsa, OK) | 2·5 (Tucson, AZ) | 30 |
| Community | 0·0 | 0·0 | 0·1 | 0·1 | 0·8 | 156 | 0·004 (Seattle, WA) | 3·5 (Tucson, AZ) | 20 |
| Total | 1·2 | 0·9 | 1·4 | 2·6 | 1·3 | 51 | 1·3 (Omaha, NE) | 9·3 (Columbus, OH) | 75 |
*
Calculated for DMA with exposure.