Table 3.
Gross rating points (GRP) and content for federal televised obesity-prevention campaigns, USA, 2010–2011
| Average annual GRP* | |||||||
|---|---|---|---|---|---|---|---|
| Campaign name | Department(s) | Partners | Target audience | Main message(s) | Exposed markets | 2010 | 2011 |
| Small Step | DHHS | Ad Council | General, youth | Healthy eating, physical activity | 75 | 412·8 | 347·3 |
| Let's Move | DHHS, USDA | Ad Council | Youth | Healthy eating, physical activity | 75 | 237·3 | 1526·2 |
| MyPyramid | USDA | Ad Council | Youth | Healthy eating, physical activity | 75 | 153·8 | 55·9 |
| WIC | USDA | Parents | Healthy eating | 18 | 314·5 | 233·6 | |
| Spot the Block | DHHS | Youth | Healthy eating | 75 | 33·0 | 69·7 | |
| Play 60 | USDA | National Dairy Council, NFL, Ad Council | Youth | Physical activity | 75 | 25·5 | 61·4 |
| 5 a day | USDA | General | Healthy eating, physical activity | 75 | 23·0 | 0·1 | |
| Be a Player | DHHS | Ad Council | Youth | Physical activity | 26 | 16·2 | 14·3 |
| Action Hero Alliance | DHHS | Youth | Physical activity | 75 | 1·2 | 57·6 | |
| The Heart Truth | DHHS | Cheerios | General | Healthy eating, physical activity | 3 | 8·4 | 5·0 |
| Healthier US Veterans | VA | Veterans | Healthy eating, physical activity | 9 | 1·1 | 1·7 | |
| We Can! | DHHS | Parents | Physical activity | 37 | 0·0 | 40·5 | |
WIC, Special Supplemental Nutrition Program for Women, Infants, and Children; DHHS, US Department of Health and Human Services; USDA, US Department of Agriculture; VA, US Department of Veterans Affairs; NFL, National Football League; DMA, designated market area.
*
Calculated for DMA with exposure; advertisements per month can be derived by dividing GRP by 100.