Table 3.
XXX.
| Emergent Sub- Themes ↓ Broad Queries→ | Key Challenges- A | Industry Learning-B | Educators'/Trainers' Learning-C | Governments' learning-D | Future Consumption behaviour-E | Media Response & Responsibility-F | Workforce Continuation & Redundancy-G | Expected Industry Policy Changes-H | Way Ahead for future employees-I | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| 1- Multiskilling/ Professional development (I) | 3 | 6 | 4 | 1 | 2 | 16 | ||||
| 2- Hygiene Standards/Hygiene SOPs/Sanitation Standards (II) | 1 | 2 | 3 | 1 | 3 | 2 | 1 | 2 | 15 | |
| 3- Optimism/Patience for revival (III) | 3 | 3 | 9 | 15 | ||||||
| 4- Media for image creation/ awareness/Justified response (IV) | 2 | 10 | 12 | |||||||
| 5- Crisis Management Planning (III) | 4 | 1 | 3 | 3 | 11 | |||||
| 6- Cash Reserves/Funds for Crisis (III) | 6 | 1 | 1 | 1 | 1 | 10 | ||||
| 7- Digitisation/Technology Adoption/Artificial Intelligence (III) | 2 | 6 | 1 | 1 | 10 | |||||
| 8- Fixed Costs/Expenses (III) | 9 | 9 | ||||||||
| 9- Employee Morale/Motivation (I) | 3 | 2 | 3 | 8 | ||||||
| 10- Reduced Travel/Demand/outing/ gathering (IV) | 3 | 5 | 8 | |||||||
| 11- Likely Layoffs/ Contract employment/pay cuts (IV) | 6 | 1 | 7 | |||||||
| 12- Unimpeded Cash Flow/ Continued Revenues (III) | 5 | 2 | 7 | |||||||
| 13- Continued Job/Payroll/leave benefits (I) | 3 | 2 | 1 | 6 | ||||||
| 14- Community unbiasedness (IV) | 6 | 6 | ||||||||
| 15- Employee health/Wellbeing (II) | 3 | 2 | 5 | |||||||
| 16- Better Health Care Infrastructure (II) | 5 | 5 | ||||||||
| 17- Budgetary Considerations/Tax benefits/Rebates (III) | 1 | 4 | 5 | |||||||
| 18- Short haul/domestic travel over long haul/international in future (III) | 1 | 2 | 1 | 4 | ||||||
| 19- Students training/sessions (I) | 2 | 2 | 4 | |||||||
| 20- Guest Safety/Wellbeing (II) | 1 | 1 | 1 | 3 | ||||||
| 21- Careful spending/Cost Control (III) | 2 | 1 | 3 | |||||||
| 22- Adaptability (I) | 1 | 1 | 1 | 3 | ||||||
| 23- Population Control (IV) | 3 | 3 | ||||||||
| 24- Market Research (III) | 2 | 2 | ||||||||
| 25- Leadership (I) | 1 | 1 | 2 | |||||||
| 26- Alternative/Multiple Career Options (III) | 1 | 1 | 2 | |||||||
| 27- Packaging Consciousness/Reduced outdoor eating (II) | 2 | 2 | ||||||||
| Broad Queries- Questions posed | ||||||||||
| A- What are key challenges that your organisation currently faces in the times of current global pandemic? | ||||||||||
| B- According to you what are the key learnings from this crisis for the industry? | ||||||||||
| C- According to you what are the key learnings this crisis for the educators? | ||||||||||
| D- According to you what are the key learnings this crisis for the government? | ||||||||||
| E- What change in consumption behaviour do you expect in the post pandemic period? | ||||||||||
| F- How can media play a constructive role in bringing this sector to normalcy? | ||||||||||
| G- Do you see workforce becoming redundant if the aftereffects continue for a longer period? What suggestion do you have in dealing with similar situations? | ||||||||||
| H- What industry policy changes you expect in future? | ||||||||||
| I- What Educators/ Institutions should now do to prepare and encourage students to study and pursue careers in the sector? | ||||||||||
Note: Numbers indicate times the interview responses occurred, with total specified in the last column. Broad Themes I= Human Resource Management; II= Health and Hygiene; III = Continuity; IV = Concerns.