Figure 1.

No. of e-cigarette news articles by month, 2015–2018. ^aPublic Health England published report stating that e-cigarettes are significantly less harmful than smoking and have the potential to help smokers quit. ^bFDA publishes final Deeming Rule to regulate all tobacco products. ^cUS Surgeon General releases report, “E-cigarette Use Among Youth and Young Adults”. ^dFDA announces plan for tobacco/nicotine regulation. ^eNASEM report on the public health consequences of e-cigarettes. ^fNumerous news stories reporting on JUUL use among youth, use of e-cigarettes in school and youth epidemic. ^gFDA requests marketing/research information related to youth initiation and use from JUUL Labs; FDA sends warning letters to retailers who illegally sold JUUL to underage youth. ^hFDA crackdown announcement, takes action against more than 1300 retailers, five major manufacturers for roles in perpetuating youth e-cigarette access. ⁱNYTS findings released (showing 78% increase in youth use); FDA announcement to address youth e-cigarette use epidemic, plans to limit sales of flavored e-cigarettes. ^jMonitoring the Future results released, show a spike in youth e-cigarette use; Surgeon General calls youth use an epidemic following data on spike of e-cigarette use (NYTS, MTF); Altria announces buying 12.8 billion stake in JUUL Labs.