Table 2.
Prevalence of E-cigarette Themes and Topics in 2018 Articles (n = 577), Stratified by Mentioning of JUUL
| Variables | No. (%) | |
|---|---|---|
| 2018 Articles mentioning JUUL (n = 293) | 2018 Articles not mentioning JUUL (n = 284) | |
| Types of articles | ||
| News | 260 (88.7) | 255 (89.8) |
| Opinion | 32 (10.9) | 28 (9.9) |
| Other | 1 (<1.0) | 1 (<1.0) |
| Main topic/theme | ||
| E-cig policy/regulation | 124 (42.3) | 113 (39.8) |
| Health effects | 23 (7.8) | 94 (33.1) |
| Prevalence/trends | 74 (25.3) | 42 (14.8) |
| Industry activities | 64 (21.8) | 17 (6.0) |
| Cessation | 6 (2.0) | 8 (2.8) |
| Other | 2 (1.0) | 10 (3.5) |
| Topics/themes mentioned | ||
| Youth use | 221 (75.4) | 116 (40.8) |
| Adults/general use | 35 (11.9) | 17 (6.0) |
| FDA regulation | 133 (45.4) | 50 (17.6) |
| Age-of-sale restrictions | 146 (49.8) | 50 (17.6) |
| Smoke-free air laws/ bans on e-cig use | 11 (3.8) | 51 (18.0) |
| E-cig taxation | 10 (3.4) | 16 (5.6) |
| Marketing/advertising restrictions | 91 (31.1) | 31 (10.9) |
| E-cig warning labels | 5 (2.0) | 4 (1.4) |
| E-cig flavor bans | 105 (35.8) | 37 (13.0) |
| Big Tobacco’s involvement in e-cig industry | 59 (20.1) | 26 (9.2) |
| Health-related benefits | ||
| Less risky/harmful than cigarettes | 94 (32.1) | 43 (15.1) |
| Effective smoking cessation tool | 99 (33.8) | 44 (15.5) |
| No secondhand smoke | 5 (1.7) | 2 (1.0) |
| Health-related risks | ||
| Nicotine is addictive/ harmful | 143 (48.8) | 67 (23.6) |
| Harmful toxins, chemicals, effects | 37 (12.6) | 55 (19.4) |
| Health effects unknown | 40 (13.7) | 26 (9.2) |
| Does not work for cessation | 17 (6.0) | 17 (6.0) |
| Prevents quitting/ promotes dual use | 1 (<1.0) | 11 (3.9) |
| Gateway to tobacco | 80 (27.3) | 49 (17.3) |
| Flavors appeal to youth | 128 (43.7) | 46 (16.2) |
| Quality concerns/ unknown ingredients | 0 (0) | 5 (1.8) |
| Renormalizing smoking | 2 (1.0) | 1 (<1.0) |
| Explosions | 2 (1.0) | 40 (14.1) |