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. 2020 Oct 9;20:100666. doi: 10.1016/j.conctc.2020.100666

Table 2.

Study referral sources by demographics.

Community Presentation Active Ignite Participant Prior Research Participant Professional Word of Mouth Non-Professional Word of Mouth Print Advert Direct
Mail
Social Media TV/News Website Other Total
Male 10 (1.9%) 19 (3.7%) 34 (6.6%) 11 (2.1%) 19 (3.7%) 17 (3.3%) 254 (49.5%) 6 (1.2%) 13 (2.5%) 53 (10.3%) 77 (15%) 513
Female 29 (3%) 51 (5.3%) 64 (6.7%) 18 (1.9%) 38 (4%) 39 (4.1%) 469 (49%) 24 (2.5%) 35 (3.7%) 85 (8.9%) 106 (11.1%) 958
Age 75+ 11 (4.4%) 5 (2%) 16 (6.3%) 5 (2%) 8 (3.2%) 6 (2.4%) 146 (57.9%) 2 (0.8%) 10 (4%) 16 (6.3%) 27 (10.7%) 252
Age <75 28 (2.3%) 65 (5.3%) 82 (6.7%) 24 (1.9%) 49 (4%) 52 (4.2%) 582 (47.3%) 28 (2.3%) 41 (3.3%) 122 (9.9%) 158 (12.8%) 1231
African American 2 (0.9%) 5 (2.3%) 3 (1.4%) 3 (1.4%) 4 (1.9%) 5 (2.3%) 141 (66.2%) 0 (0%) 8 (3.8%) 17 (8%) 25 (11.7%) 213
Asian 0 (0%) 0 (0%) 0 (0%) 0 (0%) 2 (11.1%) 1 (5.6%) 11 (61.1%) 0 (0%) 3 (16.7%) 1 (5.6%) 0 (0%) 18
White 37 (3.2%) 64 (5.5%) 91 (7.8%) 26 (2.2%) 42 (3.6%) 48 (4.1%) 525 (45%) 30 (2.6%) 32 (2.7%) 119 (10.2%) 153 (13.1%) 1167
American Indian/Alaska Native 0 (0%) 0 (0%) 0 (0%) 0 (0%) 1 (33.3%) 0 (0%) 2 (66.7%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 3
Native Hawaiian/Pacific Islander 0 (0%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 1 (50%) 1 (50%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 2
Refused 0 (0%) 1 (3.2%) 2 (6.5%) 0 (0%) 2 (6.5%) 0 (0%) 23 (74.2%) 0 (0%) 1 (3.2%) 0 (0%) 2 (6.5%) 31
Biracial 0 (0%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 3 (100%) 0 (0%) 0 (0%) 0 (0%) 0 (0%) 3
Other 0 (0%) 0 (0%) 2 (13.3%) 0 (0%) 5 (33.3%) 0 (0%) 7 (46.7%) 0 (0%) 0 (0%) 1 (6.7%) 0 (0%) 15
Hispanic/Latino 2 (4.1%) 1 (2%) 3 (6.1%) 1 (2%) 3 (6.1%) 1 (2%) 31 (63.3%) 0 (0%) 0 (0%) 2 (4.1%) 5 (10.2%) 49
Not Hispanic/Latino 37 (2.6%) 69 (4.9%) 95 (6.8%) 28 (2%) 52 (3.7%) 54 (3.9%) 680 (48.5%) 30 (2.1%) 44 (3.1%) 136 (9.7%) 177 (12.6%) 1402
Ultimately Not Consented 14 (2%) 23 (3.3%) 28 (4%) 6 (0.8%) 16 (2.3%) 23 (3.3%) 403 (57.1%) 13 (1.8%) 24 (3.4%) 58 (8.2%) 98 (13.9%) 706
Ultimately Consented 25 (3.1%) 47 (5.9%) 70 (8.8%) 23 (2.9%) 41 (5.2%) 36 (4.5%) 332 (41.8%) 17 (2.1%) 32 (4%) 80 (10.1%) 91 (11.5%) 794
Referral sources of individuals who recalled or will willing to report how they heard about the IGNITE study. Percentages are specific to each demographic sub-category. For example, 66.2% (141/198) of individuals who identified as African American and reported a referral source heard about the study from direct mailings. All available data used, but referral and/or demographic data are not known for all individuals. Totals may not be equivalent across demographic categories.