| No. of customers |
10,665 |
30,136 |
5696 |
9557 |
12,622 |
68,676 |
16,486 |
53,714 |
42,995 |
31,550 |
35,912 |
26,286 |
2,09,943 |
| No. of people who opted out |
1737 |
22,047 |
668 |
472 |
2738 |
27,618 |
|
|
|
|
|
|
|
| No. of people who received the survey link |
8928 |
8089 |
5028 |
9085 |
9884 |
41,058 |
|
|
|
|
|
|
|
| Percentage of members opted-in for advertising e-mails |
83.71% |
26.84% |
88.27% |
95.06% |
78.31% |
59.79% |
|
|
|
|
|
|
|
| No. of people who didn't respond |
7583 |
6917 |
4020 |
6982 |
8889 |
34,435 |
|
|
|
|
|
|
|
| No. of received questionnaires |
1345 |
1172 |
1008 |
2103 |
995 |
6623 |
476 |
1795 |
1568 |
2806 |
2254 |
1135 |
10,034 |
| No. of received questionnaires / no of customers |
12.6% |
3.9% |
17.7% |
22.0% |
7.9% |
9.6% |
2.9% |
3.3% |
3.6% |
8.9% |
6.3% |
4.3% |
4.8% |
| Response rate |
15.06% |
14.49% |
20.05% |
23.15% |
10.07% |
16.13% |
|
|
|
|
|
|
|
| No. of uncomplete questionnaires |
255 |
147 |
96 |
423 |
222 |
1143 |
|
|
|
|
|
|
|
| Share of incomplete questionnaires |
19.0% |
12.5% |
9.5% |
20.1% |
22.3% |
17.3% |
28.4% |
25.4% |
23.9% |
26.4% |
33.2% |
23.6% |
27.1% |
| Completed questionnaires |
1090 |
1025 |
912 |
1680 |
773 |
5480 |
341 |
1339 |
1193 |
2065 |
1505 |
867 |
7310 |
| No. of deleted questionnaires due to responsetime <5 min |
22 |
35 |
37 |
12 |
41 |
147 |
|
|
|
|
|
|
|
| No. of deleted questionnaires due to response time <5/7 sec for question 12/23 |
4 |
6 |
1 |
6 |
3 |
20 |
|
|
|
|
|
|
|
| No. of deleted questionnaires due to incorrect answers to control questions |
30 |
14 |
14 |
21 |
2 |
81 |
|
|
|
|
|
|
|
| No. of questionnaires after plausibility check |
1044 |
970 |
860 |
1641 |
727 |
5242 |
311 |
1280 |
1151 |
1985 |
1444 |
800 |
6971 |
| Share of deleted questionnaires due to plausibility check |
4.2% |
5.4% |
5.7% |
2.3% |
6.0% |
4.3% |
8.8% |
4.4% |
3.5% |
3.9% |
4.1% |
7.7% |
4.6% |
| No. of reduced questionnaires because customers don't live in the area or they relocated recently |
122 |
77 |
122 |
272 |
53 |
646 |
|
|
|
|
|
|
|
| No. of responses eliminated from the analysis |
178 |
132 |
174 |
311 |
99 |
894 |
|
|
|
|
|
|
|
| Share of deleted questionnaires due to “other area” and “car-less before entering FFCS” |
11.7% |
7.9% |
14.2% |
16.6% |
7.3% |
12.3% |
17.0% |
12.0% |
13.0% |
14.8% |
15.2% |
12.6% |
13.9% |
| Final no. of questionnaires |
922 |
893 |
738 |
1369 |
674 |
4596 |
258 |
1127 |
1001 |
1691 |
1224 |
699 |
6000 |