Table 3.
Race and ethnicity of participants from media campaigns compared to the population of Texas.
| Characteristic | Radio campaign (11/28/2016-01/31/2017; n=149), n (%) |
Time between campaigns (02/01/2017-03/22/2017; n=81), n (%) |
Social media campaign (03/23/2017-05/23/2017; n=338), n (%) |
Total sample (03/01/2016-12/31/2018; n=2051), n (%) | Texas, % [26] | |
| Race | ||||||
|
|
White | 84 (75.0) | 48 (75.0) | 191 (74.9) | 1155 (73.4) | 78.8 |
|
|
Black or African American | 12 (10.7) | 5 (7.8) | 33 (12.9) | 198 (12.6) | 12.8 |
|
|
Asian or Pacific Islander | 8 (7.1) | 4 (6.3) | 6 (2.4) | 73 (4.6) | 5.3 |
|
|
Native American or American Indian | 0 (0.0) | 0 (0.0) | 0 (0.0) | 4 (0.3) | 1.0 |
|
|
More than one race | 5 (4.5) | 4 (6.3) | 18 (7.1) | 92 (5.8) | 2.0 |
|
|
Other | 3 (2.7) | 3 (4.7) | 7 (2.7) | 52 (3.3) | N/A |
|
|
Data unavailable | 37 (24.8) | 17 (21.0) | 83 (24.6) | 477 (23.3) | N/A |
| Ethnicity | ||||||
|
|
Hispanic | 41 (35.0) | 25 (39.7) | 73 (28.5) | 546 (34.3) | 39.4 |
|
|
Non-Hispanic | 76 (65.0) | 38 (60.3) | 183 (71.5) | 1044 (65.7) | N/A |
|
|
Data unavailable | 32 (21.5) | 18 (22.2) | 82 (24.3) | 461 (22.5) | N/A |