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Median score for FCMs.
| Food Choice Motives | Median Score |
|---|---|
| Price | 3.33 |
| Sensory appeal | 3.25 |
| Convenience | 3.00 |
| Health | 3.00 |
| Fitness | 3.00 |
| Mood | 2.83 |
| Ecological welfare | 2.80 |
| Natural content | 2.67 |
| Weight control | 2.67 |
| Familiarity | 2.33 |
| Political values | 2.25 |
| Religion | 1.00 |
