Table 3.
Differences in the mean rank of the FCMs by gender, age, living situation and income.
| Gender | Age (in Years) | ||||||
| Motive | U | Mean Rank | Motive | U | Mean Rank | ||
|
Females
(n = 272) |
Males
(n = 98) |
17–20
(n = 225) |
21–29
(n = 145) |
||||
| Natural content | 10,789.0 * | 190.24 | 160.89 | Natural content | 14,420.5 | 176.05 | 192.36 |
| Convenience | 12,514.5 | 181.52 | 187.14 | Convenience | 15,864.5 | 183.39 | 182.41 |
| Health | 11,941.0 | 184.27 | 172.10 | Health | 14,426.0 | 175.87 | 188.91 |
| Political Values | 11,839.0 | 183.66 | 171.82 | Political values | 14,019.5 | 175.87 | 188.91 |
| Mood | 11,374.0 | 184.74 | 168.5 | Mood | 14,782.5 | 177.69 | 184.91 |
| Ecological welfare | 9,953.5 ** | 195.64 | 151.61 | Ecological welfare | 15,885.0 | 183.23 | 185.19 |
| Sensory appeal | 11,619.5 | 191.12 | 168.07 | Sensory appeal | 15,655.0 | 182.39 | 189.03 |
| Familiarity | 12,750.0 | 183.05 | 186.69 | Familiarity | 16,013.0 | 184.19 | 183.70 |
| Price | 12,704.0 | 185.12 | 180.83 | Price | 15,789.0 | 185.20 | 182.15 |
| Weight control | 11,157.5 * | 191.83 | 164.03 | Weight control | 14,057.5 * | 193.74 | 170.12 |
| Fitness | 12,450.0 | 182.27 | 194.46 | Fitness | 15,827.5 | 187.66 | 182.16 |
| Religion | 11,666.5 * | 179.39 | 202.45 | Religion | 16,233.5 | 185.15 | 186.04 |
| Living Situation | Income | ||||||
| Motive | U | Mean Rank | Motive | U | Mean Rank | ||
|
Depen-dent
(n = 211) |
Indepen-dent
(n = 159) |
<$20.799
(n = 269) |
>$20.800
(n = 90) |
||||
| Natural content | 13,697.0 | 169.99 | 190.19 | Natural content | 10,865.5 | 174 | 186.03 |
| Convenience | 14,713.5 | 166.38 | 191.71 | Convenience | 10,975.5 | 174.42 | 186.68 |
| Health | 12,993.0 * | 166.38 | 191.71 | Health | 10,529.5 | 172.04 | 187.85 |
| Political values | 14,144.0 | 172 | 182.78 | Political values | 10,769.5 | 172.95 | 185.12 |
| Mood | 14,720.0 | 178.04 | 174.32 | Mood | 11,205.5 | 174.27 | 177.20 |
| Ecological welfare | 15,310.0 | 181.75 | 177.57 | Ecological welfare | 11,647.5 | 177.62 | 182.13 |
| Sensory appeal | 15,467.5 | 179.15 | 183.57 | Sensory appeal | 10,791.0 | 174.76 | 193.60 |
| Familiarity | 14,816.5 | 175.73 | 185.88 | Familiarity | 11,166.0 | 175.48 | 187.43 |
| Price | 14,537.0 | 174.72 | 187.44 | Price | 10,809.5 | 182.51 | 166.46 |
| Weight control | 14,810.0 | 176.19 | 186.60 | Weight control | 11,664.0 | 178.59 | 184.21 |
| Fitness | 15,449.5 | 179.22 | 184.69 | Fitness | 11,726.0 | 178.59 | 184.21 |
| Religion | 15,389.5 | 178.94 | 185.08 | Religion | 15,361.0 | 183.12 | 170.68 |
U: Mann–Whitney U, ** (p ≤ 0.001),* (p ≤ 0.05)