Factor 1—Health
|
Contains a lot of vitamins and minerals |
0.87 |
0.91 |
0.92 |
0.92 |
Is nutritious |
0.86 |
0.91 |
Keeps me healthy |
0.85 |
0.86 |
Is high in protein |
0.82 |
0.86 |
Is good for my skin/teeth/hair/nails etc. |
0.79 |
0.89 |
Is high in fiber and roughage |
0.80 |
0.86 |
Factor 2—Mood
|
Helps me relax |
0.85 |
0.84 |
0.89 |
0.90 |
Cheers me up |
0.80 |
0.83 |
Helps me to cope with life |
0.78 |
0.83 |
Helps me cope with stress |
0.77 |
0.84 |
Keeps me awake/alert |
0.69 |
0.75 |
Makes me feel good |
0.60 |
0.76 |
Factor 3—Convenience
|
Takes no time to prepare |
0.86 |
0.85 |
0.88 |
0.89 |
Is easily available in shops and supermarkets |
0.76 |
0.79 |
Can be cooked very simply |
0.85 |
0.88 |
Can be bought in shops close to where I live or work |
0.75 |
0.80 |
Is easy to prepare |
0.72 |
0.80 |
Factor 4—Sensory Appeal
|
Smells nice |
0.85 |
0.79 |
0.90 |
0.85 |
Looks nice |
0.85 |
0.89 |
Has a pleasant texture |
0.74 |
0.77 |
Tastes good |
0.69 |
0.76 |
Factor 5—Natural Content
|
Contains no artificial ingredients |
0.83 |
0.80 |
0.86 |
0.86 |
Contains natural ingredients |
0.85 |
0.89 |
Contains no additives |
0.85 |
0.90 |
Factor 6—Price
|
Is cheap |
0.87 |
0.80 |
0.91 |
0.87 |
Is not expensive |
0.86 |
0.91 |
Is good value for money |
0.80 |
0.86 |
Factor 7—Weight Control
|
Is low in calories |
0.88 |
0.82 |
0.91 |
0.87 |
Is low in fat |
0.84 |
0.88 |
Helps me control my weight |
0.85 |
0.88 |
Factor 8—Familiarity
|
Is what I usually eat |
0.83 |
0.66 |
0.88 |
0.79 |
Is familiar |
0.77 |
0.86 |
Is like the food I ate when I was a child |
0.71 |
0.78 |
Factor 9—Ethical Concern
|
Has the country of origin clearly marked |
0.84 |
0.76 |
0.89 |
0.83 |
Comes from countries I approve of politically |
0.83 |
0.89 |
Is packaged in an environmentally friendly way |
0.79 |
0.83 |