Table 9.

Parameter analysis results.

Influence Elements	Path Coefficient	Influence Elements	Estimate	S.E.	C.R.	p
User satisfaction	<---	The quality of interaction	1.000		1.989	***
User satisfaction	<---	The quality of service	0.389	0.187	2.078	***
User satisfaction	<---	Platform availability	−0.236	0.224	2.032	***
User satisfaction	<---	User personal factors	0.760	0.382	0.417	0.047
User’s willingness to continue using	<---	User satisfaction	1.000
The quality of interaction	<-->	The quality of service	0.273	0.049	5.557	***
The quality of service	<-->	Platform availability	0.262	0.042	6.225	***
The quality of interaction	<-->	Platform availability	0.217	0.035	6.276	***
Platform availability	<-->	User personal factors	0.002	0.016	0.102	0.918
The quality of service	<-->	User personal factors	−0.083	0.033	−2.528	0.011
The quality of interaction	<-->	User personal factors	−0.066	0.025	−2.639	0.008

Note that *** reflects the significance level when p < 0.001.C.R is the abbreviation of critical ratio. S.E is the abbreviation of Standard Error. <--> reflects the influencing factors are correlated. <--- reflects a causal relationship between the influencing factors.