Table 11.
Path coefficients of the affecting factors.
| Influence Elements |
Path Coefficient | Influence Elements |
Affect the Path |
|---|---|---|---|
| User satisfaction | <--- | The quality of interaction | 0.238 |
| User satisfaction | <--- | The quality of service | 0.329 |
| User satisfaction | <--- | Platform availability | 0.703 |
| Pq2 | <--- | Platform availability | 0.41 |
| User’s willingness to continue using | <--- | User satisfaction | 1.000 |
| Int2 | <--- | The quality of interaction | 0.35 |
| Int1 | <--- | The quality of interaction | 0.10 |
| Cq2 | <--- | The quality of service | 0.5 |
| Cq1 | <--- | The quality of service | 0.4 |
| Pq4 | <--- | Platform availability | 0.34 |
| Pq3 | <--- | Platform availability | 0.33 |
| Pq1 | <--- | Platform availability | 0.63 |
| Sat3 | <--- | User satisfaction | 0.13 |
| Sat2 | <--- | User satisfaction | 0.64 |
| Sat1 | <--- | User satisfaction | 0.55 |
| Loy1 | <--- | User’s willingness to continue using | 0.55 |
| Loy2 | <--- | User’s willingness to continue using | 0.78 |
| The quality of interaction | <--> | The quality of service | 0.273 |
| The quality of service | <--> | Platform availability | 0.262 |
| The quality of interaction | <--> | Platform availability | 0.217 |
Note that <--> reflects the influencing factors are correlated. <--- reflects a causal relationship between the influencing factors.