Table 13.
Reading food labels by the most important information on the food label at the first purchase (excluding price).
| Reading Labels (%) | Most Important at First Purchase | ANOVA | |||||
|---|---|---|---|---|---|---|---|
| COO | NI | HI | LI | ED | F | p | |
| FOP shop | 53.52 | 53.94 | 54.25 | 58.68 | 55.84 | 1.260 | 0.284 |
| BOP shop | 47.04 | 53.80 | 44.34 | 56.82 | 47.67 | 7.257 | <0.001 |
| FOP home | 52.08 | 47.30 | 54.56 | 49.61 | 48.33 | 1.145 | 0.334 |
| BOP home | 52.18 | 54.49 | 49.47 | 56.64 | 47.93 | 3.878 | 0.004 |
Notes: COO—the country of origin, NI—nutritional information (e.g., about the content of fat or dietary fiber), HI—information on health effects (e.g., good for the bones, lowering cholesterol), LI—list of ingredients, ED—expiry date; the reading labels indicators were measured in percentages of food products the consumer bought; the responses “other” and “I don’t know” were excluded from the ANOVAs.