Table 19.

Selected predictors of reading food labels—full multiple regression models.

Independent Variables	FOP Shop		BOP Shop		FOP Home		BOP Home
	β	p	β	p	β	p	β	p
Woman	−0.004	0.899	0.020	0.525	0.045	0.161	−0.020	0.515
Education	0.031	0.362	−0.070	0.033	−0.024	0.490	−0.042	0.205
White-collar	0.050	0.131	0.045	0.149	0.012	0.706	0.029	0.358
Student	0.020	0.556	−0.039	0.222	−0.022	0.521	−0.003	0.924
Income	0.041	0.208	0.042	0.175	0.024	0.462	0.026	0.405
Household	−0.009	0.776	−0.032	0.306	−0.041	0.218	−0.054	0.092
Dietary suppl.	0.035	0.259	−0.001	0.961	0.021	0.507	0.027	0.365
Organic	0.036	0.298	0.039	0.237	0.065	0.060	0.011	0.747
Functional	−0.034	0.304	0.018	0.562	0.012	0.712	0.042	0.193
Fair trade	0.010	0.763	0.032	0.314	−0.025	0.453	0.043	0.183
Diet	−0.041	0.292	0.035	0.347	−0.029	0.454	0.030	0.420
Knowledge	0.117	0.002	0.131	<0.001	0.110	0.004	0.062	0.094
Health	−0.002	0.955	0.060	0.067	−0.005	0.879	0.044	0.180
Quantity	0.025	0.459	0.067	0.037	0.021	0.523	0.069	0.034
Understandability	0.042	0.253	0.026	0.452	0.011	0.760	0.054	0.127
Credibility	0.056	0.144	−0.063	0.088	0.037	0.336	−0.033	0.380
List of ingredients	−0.022	0.565	0.170	<0.001	−0.033	0.400	0.103	0.006
Expiry date	0.112	0.001	−0.002	0.956	0.003	0.941	0.012	0.727
Institutes	0.017	0.643	−0.014	0.690	0.053	0.147	−0.005	0.890
First-time LI	0.048	0.124	0.085	0.004	−0.006	0.852	0.060	0.048
Sugar	−0.049	0.318	0.056	0.228	−0.037	0.455	0.045	0.344
Fat	0.038	0.466	0.055	0.266	0.091	0.079	0.108	0.031
Dietary fiber	0.043	0.338	0.016	0.701	0.033	0.462	−0.031	0.481
Cholesterol	−0.045	0.325	−0.071	0.098	0.077	0.089	0.010	0.813
Digestive system	−0.070	0.172	0.008	0.865	−0.108	0.037	−0.027	0.590
Fatigue	0.070	0.128	0.018	0.685	0.091	0.046	−0.001	0.988
Dietician	−0.058	0.130	0.003	0.933	−0.107	0.005	−0.018	0.628
Blogs	0.028	0.461	0.033	0.364	0.099	0.010	0.039	0.293
Packaging	0.055	0.116	−0.035	0.296	0.020	0.574	0.008	0.814
Health effects	0.110	0.009	0.055	0.166	0.094	0.025	0.104	0.010
WTP HC	−0.004	0.941	−0.029	0.594	−0.011	0.847	−0.007	0.900
WTP NC	−0.027	0.640	−0.006	0.907	−0.071	0.214	0.000	0.994
R2	0.091		0.173		0.089		0.143