Fig 3. The modelled effect of the 2 scenarios on children’s exposure to HFSS advertising by time of day compared to baseline.

Scenario A: all advertising between 05.30 hours and 21.00 hours is withdrawn. Scenario B: all advertising between 05.30 hours and 21.00 hours is displaced to between 21.00 hours and 05.30 hours. HFSS, high in fat, sugar, and salt.