Table 2.
Adjusted associations between exposure to e-cigarette advertisements and price responsiveness among adolescents (n=1,063).
| Price Responsiveness | ||||
|---|---|---|---|---|
| OR | 95% CI | p | ||
| E-cigarette ad theme | ||||
| Control (Bottled Water) | ref | -- | ||
| General | 1.14† | (0.77, 1.69) | 0.507 | |
| Flavor & Taste | 0.95 | (0.64, 1.40) | 0.789 | |
| People & Product Use | 0.76† | (0.52, 1.13) | 0.178 | |
| Prior ad exposure | 1.12 | (1.03, 1.22) | 0.007 | |
| Female | 1.14 | (0.86, 1.51) | 0.376 | |
| Age | ||||
| 13–14 | ref | -- | ||
| 15–17 | 1.50 | (1.02, 2.19) | 0.037 | |
| 18 | 1.10 | (0.73, 1.64) | 0.654 | |
| Race/ethnicity | ||||
| NH African American or Black | ref | -- | ||
| NH White | 1.22 | (0.82, 1.79) | 0.326 | |
| NH multiracial or other race/ethnicity | 1.54 | (0.99, 2.40) | 0.055 | |
| Hispanic | 0.82 | (0.52, 1.31) | 0.415 | |
| Smoker | 2.04 | (1.49, 2.81) | <0.001 | |
| Past-month e-cigarette use | 3.00 | (1.96, 4.59) | <0.001 | |
| Past-month alcohol use | 1.14 | (0.79, 1.65) | 0.467 | |
| Past-month cannabis use | 1.50 | (1.05, 2.14) | 0.025 | |
| Brief sensation seeking scale | 2.19 | (1.75, 2.75) | <0.001 | |
Notes: OR=Adjusted Odds Ratio. 95% CI=95% confidence interval. The price responsiveness indicator is defined as whether or not a participant’s probability of purchasing e-cigarettes changes from “probably would buy” to “probably not buy” as prices increases. p<0.05.
†
Symbols represent a significant difference between the two advertising themes, assessed using Wald tests (p<0.05).