Table 2.

Summary of the five newly proposed principles of persuasion that would better represent the psychological vulnerabilities exploited by social engineering cyberattacks (Ferreira et al., 2015).

Principle	Description
Authority	Obeying pretense of authority or performing a favor for an authority.
Social Proof	Mimicking behavior of the majority of people.
Liking, Similarity, and Deception (LSD)	Obeying someone a victim knows/likes, or someone similar to the victim, or someone a victim finds attractive.
Commitment, Reciprocity, and Consistency (CRC)	Making a victim act as committed, assuring consistency between saying and doing, or returning a favor.
Distraction	Focusing on what a victim can gain, need, or lose/miss out.