Table 4.
Empirical results from random parameter logit models of the cross-country DCE data.
| Country | Hungary | Italy |
|---|---|---|
| N | 403 | 404 |
| Null Log-likelihood | −3352.05 | −3360.37 |
| Restricted Log-likelihood | −2538.72 | −2447.81 |
| AIC | 5091.45 | 4909.63 |
| BIC | 5119.44 | 4937.62 |
| McFadden Pseudo R2 | 0.24 | 0.27 |
| Avg. Utilities (S.D.) | Avg. Utilities (S.D.) | |
| Organic labels | ||
| No label | −14.48 (32.54 ***) | −21.54 (23.58 ***) |
| EU organic | 0.34 (19.47 ***) | 2.53 (14.49 **) |
| EU organic + national organic | 14.13 (20.38 ***) | 19.01 (24.49 ***) |
| Nutrition and health claims | ||
| No-claim | −24.04 (42.32 ***) | −32.36 (44.58 ***) |
| Nutrition claim | 10.05 (21.78 ***) | 5.30 (23.01 ***) |
| Nutrition and health claim | 13.99 (30.52 ***) | 27.06 (37.24 ***) |
| Price | ||
| −54.12 (31.56 ***) | −47.20 (33.21 ***) | |
| Constant | −190.80 (194.06 ***) | −160.75 (181.33 ***) |
**,***; p-value of the random parameter’s standard deviation < 0.01, 0.001; S.D. = Standard Deviation. Note 1: The reported average utilities are zero-centred; Note 2: The WTP measure derived from the RPL models can be found in Appendix A,Table A1.