Table 6.

Latent class model.

	Hungary						Italy
N	403						404
Null log-likelihood	−3352.05						−3360.37
Restricted log-likelihood	−2037.72						−2097.39
AIC	4115.44						4234.80
BIC	4231.26						4350.66
Chi-Square	2628.67						2525.95
	Group 1 Health Conscious Buyers		Group 2 Price Sensitive and Quality Optimizing Opportunist Consumers		Group 3 Unlabelled Eggs Seekers		Group 1 Health Conscious Buyers		Group 2 Price Sensitive Consumers		Group 3 Clean Labelling Consumers
Group size	46.4%		45.6%		8.0%		49.0%		39.5%		11.6%
	Relat. Imprt. (%)	Part-worth utilities (t-stat.)	Relat. Imprt. (%)	Part-worth utilities (t-stat.)	Relat. Imprt. (%)	Part-worth utilities (t-stat.)	Relat. Imprt. (%)	Part-worth utilities (t-stat.)	Relat. Imprt. (%)	Part-worth utilities (t-stat.)	Relat. Imprt. (%)	Part-worth utilities (t-stat.)
Organic labels	20.30		9.70		21.85		23.86		4.59		19.82
No label		−25.48 *** (−3.08)		−18.82 *** (−7.02)		35.49 *** (2.99)		−33.51 *** (−6.90)		−8.78 *** (−3.11)		−33.26 *** (−2.60)
EU organic		−9.95 (−1.09)		10.28 *** (3.49)		−30.07 * (−2.03)		−4.58 (0.88)		5.00 (1.55)		26.20 * (2.18)
EU organic and national organic		35.43 *** (4.50)		8.54 *** (3.32)		−5.42 (−0.40)		38.09 *** (8.95)		3.79 (1.32)		7.06 (0.56)
Nutrition and health claims	31.40		14.69		13.88		45.91		16.08		56.32
No-claim		−54.78 *** (−6.30)		−24.85 *** (7.90)		15.24 (1.23)		−76.23 *** (−13.32)		−27.99 *** (−8.09)		110.70 *** (9.72)
Nutrition claim		15.37 (1.78)		5.64 * (1.98)		11.14 (0.87)		14.74 *** (2.98)		7.72 ** (2.43)		−58.26 *** (−3.75)
Nutrition and health claim		39.41 *** (5.11)		19.21 *** (7.01)		−26.39 (−1.89)		61.49 *** (14.75)		20.27 *** (6.69)		−52.44 *** (−3.39)
Price	48.30	−48.30 *** (-9.60)	75.61	−75.61 *** (18.41)	64.27	−64.27 *** (5.89)	30.23	−30.23 *** (−10.53)	79.32	−79.32 *** (−18.53)	23.86	−23.86 *** (−3.16)
Constant		−475.76 *** (−12.63)		−39.90 *** (4.87)		161.25 *** (0.97)		−264.96 *** (−11.46)		−11.32 (−1.82)		90.35 *** (6.61)

Relat. Imprt. = Relative importance; *, **, ***; p < 0.05, 0.01, 0.001.