Table 7.

Mean WTP estimates for cross-country latent consumer segments.

Country	Hungary			Italy
N	403			404
Segment label	Group 1 Health Conscious Buyers	Group 2 Price Sensitive and Quality Optimizing Opportunist Consumers	Group 3 Unlabelled Eggs Seekers	Group 1 Health Conscious Buyers	Group 2 Price Sensitive Consumers	Group 3 Clean Labelling Consumers
Segment size	46.40%	45.60%	8.00%	49.00%	39.50%	11.60%
	WTP	WTP	WTP	WTP	WTP	WTP
Organic labels
No label	−1.06 ***	−0.50 ***	1.10 ***	−2.22 ***	−0.22 ***	−2.79 ***
EU organic	−0.41	0.27 ***	−0.94 *	−0.30	0.13	2.20 *
EU organic and national organic	1.47 ***	0.23 ***	−0.17	2.52 ***	0.10	0.59
Nutrition and health claims
No-claim	−2.27 ***	−0.66 ***	0.47	−5.04 ***	−0.71 ***	9.28 ***
Nutrition claim	0.64	0.15 *	0.35	0.98 ***	0.19 **	−4.88 ***
Nutrition and health claim	1.63 ***	0.51 ***	−0.82	4.07 ***	0.51 ***	−4.40 ***

Relat. Imprt. = Relative importance; *, **, ***; p < 0.05, 0.01, 0.001.