Table 3.
Construct | Items | Mean (SD) | Standardized Factor Loading | CR | AVE |
---|---|---|---|---|---|
Intention to use | ITU1 | 4.3 (0.65) | 0.871 | 0.860 | 0.673 |
ITU2 | 4.3 (0.71) | 0.812 | |||
ITU3 | 4.3 (0.70) | 0.776 | |||
Attitude toward use | ATT1 | 4.3 (0.56) | 0.721 | 0.798 | 0.569 |
ATT2 | 4.3 (0.69) | 0.721 | |||
ATT3 | 4.1 (0.77) | 0.816 | |||
Perceived usefulness | PU1 | 3.9 (0.74) | 0.798 | 0.801 | 0.573 |
PU2 | 3.8 (0.84) | 0.769 | |||
PU3 | 3.9 (0.73) | 0.701 | |||
Technology anxiety | TA1 | 2.1 (0.81) | 0.825 | 0.853 | 0.593 |
TA2 | 2.2 (1.00) | 0.769 | |||
TA3 | 2.1 (0.90) | 0.766 | |||
TA4 | 1.7 (0.66) | 0.715 | |||
Perceived ease of use | PEOU1 | 4.4 (0.70) | 0.797 | 0.855 | 0.596 |
PEOU2 | 4.4 (0.73) | 0.786 | |||
PEOU3 | 4.1 (0.73) | 0.785 | |||
PEOU4 | 4.3 (0.70) | 0.716 | |||
Trust | TRU1 | 4.1 (0.67) | 0.798 | 0.831 | 0.553 |
TRU2 | 4.1 (0.77) | 0.753 | |||
TRU3 | 4.1 (0.72) | 0.736 | |||
TRU4 | 3.9 (0.72) | 0.684 | |||
Perceived interactivity | INT1 | 3.8 (0.78) | 0.775 | 0.842 | 0.572 |
INT2 | 4.0 (0.80) | 0.774 | |||
INT3 | 3.8 (0.79) | 0.752 | |||
INT4 | 2.2 (0.82) | 0.723 | |||
Perceived personalization | PS1 | 4.0 (0.58) | 0.839 | 0.822 | 0.698 |
PS2 | 4.0 (0.77) | 0.832 | |||
Privacy concerns | PC1 | 2.7 (0.91) | 0.902 | 0.904 | 0.703 |
PC2 | 3.0 (0.96) | 0.843 | |||
PC3 | 3.0 (0.98) | 0.817 | |||
PC4 | 3.2 (1.00) | 0.789 |
Note: CR represents composite reliability and AVE represents average variance extracted.