Table 4.

Discriminant validity.

	ITU	ATT	PU	TA	PEOU	TRU	INT	PS	PC
ITU	0.820
ATT	0.711	0.754
PU	0.482	0.511	0.757
TA	−0.485	−0.488	−0.439	0.770
PEOU	0.323	0.386	0.269	−0.424	0.772
TRU	0.587	0.620	0.565	−0.511	0.401	0.744
INT	0.527	0.569	0.427	−0.368	0.322	0.524	0.756
PS	0.327	0.352	0.358	−0.304	0.315	0.366	0.376	0.836
PC	−0.369	−0.455	−0.430	0.474	−0.218	−0.421	−0.375	−0.202	0.839

Note: The bold data on the diagonal are the square roots of AVE.