Table 3.
Item | General Hygiene | Hair Care | ||||
Deodorant | Perfume | Shower Gel | Shampoo | Conditioner | Hair Products | |
General hygiene | ||||||
Deodorant | ||||||
Perfume | 0.09 | |||||
Shower gel | 0.12 | 0.09 | ||||
Hair Care | ||||||
Shampoo | 0 | 0.03 | −0.07 | |||
Conditioner | 0 | 0.15 | 0.1 | 0.09 | ||
Hair products | 0.08 | 0.29 | 0.05 | 0.09 | 0.05 | |
Shaving products | ||||||
Shaving foam | 0.03 | 0.17 | 0.05 | 0.05 | 0.04 | 0.11 |
Aftershave | 0.05 | 0.14 | 0.14 | −0.03 | 0.11 | 0.02 |
Skin care | ||||||
Body lotion | 0.01 | 0.13 | 0.1 | −0.01 | 0.14 | 0.12 |
Skin tonic | 0.03 | 0.06 | 0.1 | −0.00 | 0.06 | 0.06 |
Face cream | 0.06 | 0.2 | 0.09 | −0.09 | 0.12 | 0.18 |
Other | ||||||
Hair remover | 0.03 | 0.03 | 0.04 | −0.01 | 0.08 | −0.01 |
Item | Shaving Product | Skin Care | ||||
Shaving Foam | Aftershave | Body Lotion | Skin Tonic | Face Cream | ||
Aftershave | 0.27 | |||||
Skin care | ||||||
Body lotion | 0.05 | 0.08 | ||||
Skin tonic | 0.08 | 0.14 | 0.08 | |||
Face cream | 0.14 | 0.17 | 0.26 | 0.21 | ||
Other | ||||||
Hair remover | 0.03 | 0.06 | 0.07 | 0.12 | 0.02 |
PCP, personal care product. Results significant at p 0.05 level are marked in bold.