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Four Actions framework of Airbnb blue ocean strategy, (Leavy (2018)
| Eliminate | Reduce | Raise | Create |
|---|---|---|---|
| Big name hotels | Price | Visual designs | Homestay accommodation |
| Quantity of services | Review of other guests | Interaction between hosts and guests | |
| Safety | Variety of room types | Connect with local culture | |
| Social network influence | Sense of belonging |
