Table 2.

Mean values and standard deviations of the answers of honey consumers and non-consumers to various statements on honey (mean values are based on a 10-point scale).

	Honey consumption	Mean	SD
Compared to sugar, I believe that honey is too expensive.	yes	2.22	2.54
	no	2.81	2.85
I don't believe that the health benefits of honey are sufficiently scientifically proven.	yes	3.47	2.59
	no	4.15	2.97
I refuse to eat honey because of my vegan/vegetarian lifestyle.∗∗	yes	.17	.64
	no	.82	2.13
I don't like the taste of honey.∗∗	yes	.88	1.87
	no	4.15	3.88
I don't like the consistency of honey.∗∗	yes	.48	1.25
	no	3.10	3.71
I find the handling of honey more difficult than that of sugar (e. g. measuring and weighing).∗∗	yes	2.55	2.50
	no	4.23	3.73
I have doubts regarding the quality of honey.∗∗	yes	1.32	1.81
	no	2.72	2.70
Honey is too sweet for me.∗∗	yes	1.38	1.86
	no	4.68	3.61
I don't eat honey because of my own illness.∗∗	yes	.14	.83
	no	.67	1.90
I reject honey as a product of bees due to animal welfare aspects.∗∗	yes	.30	.95
	no	1.49	2.70
I only buy honey that I believe has health benefits.	yes	2.83	3.61
	no	3.06	3.35
I only like certain types of honey.	yes	3.71	3.62
	no	3.72	3.68
I prefer varied food and don't want to eat honey every day.	yes	5.71	3.33
	no	6.55	3.50
Because of my own illnesses (e.g. allergy, diabetes) I don't eat honey.∗	yes	.25	.945
	no	.93	2.17
For me, the “regional product” aspect also plays a role in honey.	yes	6.86	3.70
	no	5.53	3.83
I would only eat honey that comes from sustainable beekeeping.∗	yes	6.60	3.57
	no	5.18	3.76
I think honey does not contain to enough vitamins, minerals and other vital substances.∗∗	yes	1.31	1.76
	no	2.53	2.73
Honey is too high in calories for me.∗	yes	2.00	2.42
	no	3.00	2.87
I consider beekeeping to be the exploitation of bees and therefore do not eat honey.∗∗	yes	.31	.87
	no	1.15	2.06
When I eat honey, I have uncomfortable physical reactions, e.g. heartburn, nausea, diarrhea etc.∗	yes	.36	1.34
	no	.92	2.19
I wouldn't eat honey even if I knew it would make medical sense.∗∗	yes	.38	1.50
	no	1.42	2.47
I think honey damages my teeth.	yes	2.83	2.58
	no	3.43	2.97
With regard to honey, the “organically produced product” aspect plays an important role for me.	yes	6.08	3.72
	no	5.11	3.69
I eat honey to help the beekeepers who are responsible for keeping the bees.∗∗	yes	4.84	3.55
	no	2.96	3.23
For me, the price is crucial when choosing honey.	yes	2.07	2.50
	no	2.09	2.65
I prefer to eat jam or nut nougat cream over honey.∗∗	yes	3.30	3.01
	no	6.45	3.51
I prefer a hearty breakfast with sausage and cheese.∗∗	yes	3.93	3.34
	no	6.38	3.57

∗ = p < 0.05 ∗∗ = p < 0.01.