Table 3.
Results of the principle component analysis regarding unwillingness to use honey for medical reasons (Kaiser-Meyer-Olkin measure of sampling adequacy = .749); Bartlett's test of sphericity (p < .001). Two components were identified.
| Component matrix | ||
|---|---|---|
| Component |
||
| 1 | 2 | |
| Compared to sugar, I believe that honey is too expensive. | -.154 | .698 |
| I don't believe that the health benefits of honey are sufficiently scientifically proven. | .086 | .694 |
| I find the handling of honey more difficult than that of sugar (e. g. measuring and weighing). | .098 | .792 |
| I only buy honey that I believe has health benefits. | .536 | .188 |
| For me, the “regional product” aspect also plays a role in honey. | .787 | -.049 |
| I would only eat honey that comes from sustainable beekeeping. | .883 | -.039 |
| With regard to honey, the “organically produced product” aspect plays an important role for me. | .860 | .157 |
| I eat honey to help the beekeepers who are responsible for keeping the bees. | .666 | -.193 |
Extraction method: Principle component analysis.
Rotation method: Varimax with Kaiser normalization.