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Reliability analysis for self-reported constructs.
|
Functional product |
Hedonic product |
|||
| Construct | No. of items | Cronbach’s alpha | No. of items | Cronbach’s alpha |
| Arousal | 6 | 0.847 | 6 | 0.714 |
| Situational involvement | 3 | 0.743 | 3 | 0.886 |
| Pleasure | 6 | 0.612 | 6 | 0.742 |
N = 18.
