TABLE 4.
Product |
Physiological measures |
Self-reported measures |
|||||||||
EDA_T | ISCR | PhasicMax | HRVIII | PSDcrIII | AI | PI | SI | Arousal | Pleasure | ||
Functional | Mean | 0.01 | 0.19 | 1.07 | 0.31 | –0.35 | 0.16 | 0.09 | 5.31 | 3.39 | 4.59 |
SD | 0.66 | 0.34 | 1.25 | 0.68 | 1.90 | 0.27 | 0.25 | 0.88 | 1.00 | 0.49 | |
Hedonic | Mean | –0.18 | 0.16 | 0.98 | 0.53 | 0.49 | 0.09 | 0.06 | 4.83 | 3.21 | 4.33 |
SD | 0.37 | 0.23 | 1.06 | 0.76 | 2.33 | 0.14 | 0.15 | 1.32 | 0.86 | 0.60 |
N = 18.