TABLE 5.
Correlation analysis for the functional product.
| Emotional response | Sign of the value | EDA_T | ISCR | PhasicMax | HRVIII | PSDc/rIII | AI | PI | Arousal | SI | Pleasure | ||
| Physiological measures | Arousal | Positive | EDA_T | 1.00 | 0.61* | 0.58* | 0.32 | 0.14 | 0.38 | 0.11 | –0.03 | –0.01 | –0.13 |
| Positive | ISCR | – | 1.00 | 0.94* | 0.00 | 0.35 | 0.72* | 0.01 | −0.48* | –0.29 | 0.01 | ||
| Positive | PhasicMax | – | – | 1.00 | 0.17 | 0.31 | 0.79* | 0.08 | –0.39 | –0.24 | 0.04 | ||
| Positive | HRVIII | – | – | – | 1.00 | 0.20 | –0.03 | –0.25 | 0.39 | 0.26 | 0.06 | ||
| Negative | PSDc/rIII | – | – | – | 1.00 | 0.11 | −0.56* | –0.07 | 0.02 | 0.06 | |||
| Attention | Positive | AI | – | – | – | – | – | 1.00 | –0.03 | –0.15 | –0.24 | 0.31 | |
| Pleasure | Positive | PI | – | – | – | – | – | – | 1.00 | –0.27 | –0.49 | 0.12 | |
| Self-reported measures | Arousal | Positive | Arousal | – | – | – | – | – | – | – | 1.00 | 0.50* | 0.10 |
| Situational Involvement | Positive | SI | – | – | – | – | – | – | – | – | 1.00 | –0.04 | |
| Pleasure | Positive | Pleasure | – | – | – | – | – | – | – | – | – | 1.00 |
Statistically significant correlations (p-value <0.05) are marked with an asterisk.