TABLE 6.
Correlation analysis for the hedonic product. (0.05) are marked with an asterisk.
| Emotional response | Sign of the value | EDA_T | ISCR | PhasicMax | HRVIII | PSDc/rIII | AI | PI | Arousal | SI | Pleasure | ||
| Physiological measures | EDA_T | 1.00 | 0.25 | 0.35 | –0.04 | –0.05 | –0.10 | –0.23 | 0.15 | 0.42 | 0.06 | ||
| Arousal | Positive | ISCR | – | 1.00 | 0.92* | 0.38 | –0.12 | 0.67* | –0.04 | 0.14 | 0.00 | 0.45 | |
| Positive | PhasicMax | – | – | 1.00 | 0.31 | –0.18 | 0.66* | –0.15 | 0.11 | 0.04 | 0.45 | ||
| Positive | HRVIII | – | – | – | 1.00 | −0.72* | 0.46 | –0.10 | 0.36 | 0.42 | 0.27 | ||
| Positive | PSDc/rVIII | – | – | – | 1.00 | –0.27 | –0.07 | −0.48* | −0.54* | –0.41 | |||
| Attention | Negative | AI | – | – | – | – | – | 1.00 | 0.17 | –0.07 | –0.21 | 0.36 | |
| Pleasure | Positive | PI | – | – | – | – | – | – | 1.00 | –0.02 | –0.11 | 0.25 | |
| Arousal | Positive | Arousal | – | – | – | – | – | – | – | 1.00 | 0.55* | 0.15 | |
| Situational Involvement | Positive | Pleasure | – | – | – | – | – | – | – | – | 1.00 | 0.37 | |
| Pleasure | Positive | SI | – | – | – | – | – | – | – | – | 0.37 |
Statistically significant correlations (p-value < 0.05) are marked with an asterisk.