Table 5.

Results of hypotheses testing.

Hypothesis	Path	Standardized coefficient	P value	Standard error	t statistics (df=25)	Results
H1	ITIa→ITMb	.604	<.001	0.040	15.086	Supported
H2	ITI→ITM (moderating effect of perceived health status)	−.105	.003	0.040	2.623	Supported
H3	ITM→feature use behavior	.674	<.001	0.042	16.141	Supported
H4	ITM→enhanced use	.637	<.001	0.038	16.719	Supported
H5	ITM→continued intention to use	.517	<.001	0.055	9.404	Supported
H6	ITM→positive WOMc intention	.639	.007	0.041	15.442	Supported

^aITI: information technology identity.

^bITM: information technology mindfulness.

^cWOM: word-of-mouth.