FG 3

Girl 2 “On the Instagram of Adidas for example, well, they show, every time there is something new that is out, they show it, so it’s interesting” Girl 1 “And for me, there is… my hobby is horseback riding so I always follow the Instagram account of horseback riding” […] and clothes, etc.” Girl 3 “I follow celebrities as well” Girl 2 “Me, I love woman YouTube influencers” Girl 1 “Yes me too” Girl 3 “Me it’s more people from TV series”

FG 6

Interviewer “What kind of brands?” Girl 1 “Hollister” Girl 2 “Adidas, Puma…” Boy “Brand of, It’s more clothes” Girl 1 “Nike” Interviewer “Clothes? Aren’t you following brands associated to… well we’ve talked about alcohol, tobacco, food…” Girl 2 “No, no I don’t even know if it exists” Girl 1 “Yeah… I never even tried to look for…”