Table 3.

Results of the logistic regression models for the logit to choose a healthy food product with the control condition as reference category (n = 142).

	Model 1
Variable	OR	SE
Constant	0.26	1.90
Condition (ref: control)
Condition (subtle health)	0.58	0.63
Condition (explicit health)	2.11	0.50
Health Consciousness	1.07	0.35
Gender (ref: women)	0.06 *	1.04
Nagelkerke pseudo R2	0.25

Note. OR indicates odds ratio. SE indicates standard error. * Indicates significance (p < 0.01).