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A working model of the role of FaRAV1 in promoting anthocyanin accumulation in strawberry fruit. FaRAV1 directly binds to the promoter of FaMYB10 and activates its transcription (approximately 4.0‐fold), marked by red arrows. Blue arrows indicate FaRAV1 can directly bind to and activate CHS (1.53‐fold), F3H (1.95‐fold), DFR (3.6‐fold) and GT1 (2.3‐fold) promoters.
