Table.

Ideas to Improve Online Presence for Virtual Interview Season

Online Platform	Curated By	Potential Innovations
Twitter	Program administration or a chief resident	•Chats on scheduled dates with regularity, like every other Monday at 6 pm EST, using a specific hashtag featuring current residents and faculty (introduced by the number sign, a type of metadata tag, eg, #[insert schools name or nickname or initials + interview chat]) •Account can be “taken over” by a resident for a day or 2 and identified as such and they can post and answer questions •Promote links to research projects completed by faculty and current trainees and any grand rounds or particularly unique educational activity •Promote links to blogs written by trainees on the program website •Highlight faculty and trainees with professional Twitter accounts (retweet them, feature them specifically with shout-outs from the accounts) •Show photos of social outings and events with residents •Interact with potential residents who ask questions via direct messages or via chats, at least connecting them to the right people to talk to next
Instagram	Current trainees	•Resident profiles (including a photo, brief bio of the resident with fun facts, and tagging their undergraduate school and medical school) •Live videos •Videos of current trainees, program directors, and alumni (who can provide guidance on ways a program can enhance careers) •Collaboration videos with other residency programs at the same institution •Videos discussing current research projects with principal investigators •Take Q&A from attendees when possible •Have these occur on a regular basis •Instagram TV (IGTV) channel (videos can be uploaded between 15 seconds and 10 minutes); can upload live videos after they are finished for people who missed them •Stories (disappear after 24 hours, but can be archived on a profile) •Featuring “a day in the life of a resident” at work and on a day off •Promote research, writings, art, creative projects by residents •Virtual tours with photo spreads of nearby apartments, gyms, and attractions •Photos of residents' social outings •Showcase any wellness or mental health related activities •Post using hashtags (examples: #residencyprogram, #fellowshipprogram, #Match2021, #ERAS) •Consider hosting photo caption contests to win program gear •Account can be “taken over” by a resident for a day or 2 and identified as such and they can post and answer questions
Program websites	Program administration	•Program overview •List of faculty and current residents •Photos of current residents as well as a brief bio (including hometown, medical school, and interests) •Highlights of alumni and their current endeavors •Application deadline and requirements •Educational opportunities (descriptions of didactics, rotation schedules, and research opportunities) •Links to recorded grand rounds lectures •Well-being initiatives and mental health resources •Virtual tour of the hospital and medical campus •Video interviews of current trainees and faculty discussing the program and research interests •Social media program links •Webinar calendar, including links of prior videos about the application season