Table 2.

Millennial males—prototypical analysis.

Frequency/Importance	Importance Rank ≤ 2.83		Importance Rank > 2.83
FREQ. ≥ 7.22	Disgust	17–2.4	Other_Countries	8–3.2
	Proteins	12–2.8
FREQ. < 7.22	Future	6–2.2	Insects_species	7–2.9
			Crunchy	4–4.0
	Dirty/Impure	5–2.4	Resource	3–4.3
			Far	3–3.7