Table 5.

Results for the moderating role of innovativeness.

Path	Low Group (n = 114)		High Group (n = 169)		Baseline Model	Nested Model
	β	t-Value	β	t-Value
PP—ATT	0.667	8.100 **	0.753	10.560 **	χ2 (670) = 1553.886	χ2 (671) = 1560.323 a
ATT—WOM intention	0.789	10.014 **	0.775	11.406 **	χ2 (670) = 1553.886	χ2 (671) = 1554.294 b

Chi-square difference test: ^a Δχ² (1) = 6.437, p < 0.05 (H4a—supported), ^b Δχ² (1) = 0.408, p > 0.05 (H4b—not supported). Goodness-of-fit statistics for the baseline model: χ² = 1553.886, df = 670, p < 0.001, χ²/df = 2.319, RMSEA = 0.069, CFI = 0.910, IFI = 0.911, NFI = 0.853, TLI = 0.899. Note 1: PP = perceived performance, ATT = attitude, RMSEA = root mean square error of approximation, CFI = comparative fit index, IFI = incremental fit index, NFI = normed fit index, TLI = Tucker–Lewis index. Note 2: ** p < 0.001.