Table 2.

Correlations among the key variables.

Variables	Cronbach’s α	CR	1	2	3	4	5
1. COVID-19 involvement	0.87	0.91	0.85
2. Awe	0.84	0.86	0.30***	0.71
3. Problem-focused coping	0.87	0.88	0.43***	0.44***	0.77
4. Social norm compliance	0.93	0.94	0.35***	0.26***	0.59***	0.84
5. Product preference	0.93	0.93	0.25***	0.12**	0.35***	0.41***	0.85

CR = composite reliability. The diagonal value (in bold) is the square root of average variance extracted (AVE). Discriminate validity is confirmed if the square root of AVE for each construct is higher than the correlation coefficients between the particular construct and any other constructs. The full correlation table including both the key and control variables is presented in Appendix A, which also indicates that there is no serious concern regarding discriminate validity. ^*p < 0.05, ^**p < 0.01, and ^***p < 0.001.