Table 1. Estimated own- and cross-price elasticities for off- and on-trade beer, cider, wine, spirits and ready to drink beverages (RTDs) in the UK.

	Purchase
	Off-beer	Off-cider	Off-wine	Off-spirits	Off-RTDs	On-beer	On-cider	On-wine	On-spirits	On-RTDs
Price
Off-beer	−0.980*	−0.189	0.096	−0.368	−1.092	−0.016	−0.050	0.253	0.030	0.503
Off-cider	0.065	−1.268*	0.118	−0.122	−0.239	−0.053	0.093	0.067	−0.108	−0.194
Off-wine	−0.040	0.736*	−0.384*	0.363	0.039	−0.245	−0.155	0.043	−0.186	0.101
Off-spirits	0.113	−0.024	0.163	−0.082	−0.042	0.167	0.406	0.005	0.084	0.233
Off-RTDs	−0.047	−0.159	−0.006	0.079	−0.585*	−0.061	0.067	0.068	−0.179*	0.093
On-beer	0.148	−0.285	0.115	−0.028	0.803	−0.786*	0.867	1.042*	1.169*	−0.117
On-cider	−0.100	0.071	0.043	0.021	0.365	0.035	-0.591*	0.072	0.237*	0.241
On-wine	−0.197	0.094	−0.154	−0.031	−0.093	−0.276	−0.031	−0.871*	−0.021	−0.363
On-spirits	0.019	−0.117	−0.027	−0.280	−0.145	−0.002	−0.284	0.109	−0.890*	0.809*
On-RTDs	0.079	0.005	−0.085	−.047	0.369	0.121	−0.394	−0.027	−0.071	−0.187

Taken from Meng et al 2014¹⁶, reproduced under the terms of the Creative Commons Attribution License (CC BY). N.B. * p<0.05. Own-price elasticities in bold.