Table 3.
The percentage of each demographic group who indicated that they had an account on each of the social media platforms considered.
| Percentage of group using each platform | |||||
|---|---|---|---|---|---|
| Characteristic | Facebook N = 3977 (97%)a | Twitter N = 2294 (56%)a | Instagram N = 2803 (69%)a | Snapchat N = 2864 (70%)a | YouTube N = 2989 (73%)a |
| Sex | |||||
| Female | 98 | 56 | 76 | 73 | 68 |
| Male | 97 | 57 | 54 | 64 | 83 |
| Ethnicity | |||||
| Ethnic Minority Groups | 95 | 58 | 68 | 73 | 74 |
| White | 98 | 57 | 68 | 70 | 73 |
| Unknown | 96 | 52 | 70 | 72 | 73 |
| A Levels | |||||
| No | 98 | 51 | 68 | 72 | 70 |
| Yes | 98 | 58 | 68 | 70 | 73 |
| Unknown | 97 | 55 | 71 | 70 | 74 |
| Parental Employment Class | |||||
| Non-manual | 98 | 57 | 68 | 69 | 73 |
| Manual | 98 | 55 | 71 | 72 | 73 |
| Unknown | 96 | 54 | 70 | 72 | 73 |
a%.