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5.3 Information about social and environmental consequences 5.2 Salience of consequences |
Explain environmental, economic, and emotional benefits of repairing and repurposing clothes (less waste, money saved, increased value)
Present images of consequences (e.g., textile waste) to highlight environmental threat and create negative feelings about buying new and disposing clothes
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| •Incongruence with identity (identity) |
•Persuasion |
13.5 Identity associated with behaviour change |
•Advise to construct a new identity as a sustainable and responsible citizen |
•Communication/ -marketing |
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6.3 Information about others’ approval 9.1 Credible source |
Present images showing citizens repairing and repurposing in different settings (home, in the park with friends, on public transport)
Present videos or images of role models explaining benefits of repair and repurpose
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Lack of skills (skills)
Dynamic norms (social influences)
Routine of repair and repurpose (reinforcement)
Ability to focus (memory, attention, and decision processes)
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6.1 Demonstration of the behaviour
4.1 Instruction on how to perform the behaviour
8.2 Behavioural practice/rehearsal
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Use a fashion influencer to demonstrate how to repair and repurpose various clothing items via video tutorials and free workshops
Provide online guides advising on how to perform repair and repurpose tasks
Prompt citizens to practice their skills whenever they have damaged, poorly fitting, or unwanted clothes
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Communication/-marketing
Service provision
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Lack of access to resources, poor product design, lack of time, unaffordable professional services, competing behaviours (environmental context and resources)
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12.5 Adding objects to the environment 12.1 Restructuring the physical environment |
Place free repair kits at store counters
Add labels to clothing to indicate durability and repairability
Provide free repair and repurpose services in retail stores
Create free and accessible repair cafes or community workshops
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Service provision
Regulation
Fiscal measures
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